April 12, 2020

During a Crisis Trust is Paramount

During a crisis, more than any other time, trust is the glue that holds us together.

Shallow words and empty promises glaringly stand out.
Lies and bending the truth leaves a sour taste in our mouths.

Being a leader doesn’t automatically mean you are trusted – even if you were trusted before a crisis.
How you lead through crisis speaks volumes.

Your employees need honesty.
Honesty builds trust.
Trust builds relationships.
Relationships carry us through.

Tell your people what you know.
Tell your people what you don’t know.
Tell your people how and when you will update them – on things you didn’t know before – and then do it.

Communicate clearly, simply and honestly.

Together we will get through this.