Guided By Data, Fueled by creativity

Alie Jules

Creative & Strategic marketing professional with over 17 years of both hands-on and leadership experience with deep expertise and an impeccable track record of achieving business objectives.

Capabilities

Strategy
Tactics
Processes

People

Digital marketing
Content marketing
SEO
Social Media marketing
Email marketing
Paid advertising

Brand strategy
Storytelling
Copywriting
Customer experience
User experience
Customer journey 

Market research
Competitor analysis
Budget & reporting
Team leadership
Vendor management
Events & presentations

Experience + Results

Over 17 years of both leadership and hands-on experience in digital marketing.

I have worked in-house, as a freelancer, and in an agency capacity with numerous clients, in a variety of industries regionally, nationally, and globally.

Here are a few of them:

Marketing Director: a member of an executive leadership team, SpillFix & Galuku pet products, 2 years (an Australian company).

SpillFix + Critters Comfort + Pooch Comfort

Marketing Director: regional professional education provider in health and wellness, 10 years.

Aesthetics School + Massage School + Herbalism School

All of what you see with these three schools, from branding to SEO is done by me or by one of the staff I trained. Approximately 80% of the schools traffic and revenue come from SEO.

Marketing Director: Two real estate companies, 7 years.

The Home Cart + Kenna Real Estate

A solid track record of meeting and exceeding revenue goals

Created omni-channel marketing plan and increased revenue by $270,000 in 6 months.

Rebuilt marketing budget saving $250,000 in 3 months. Reallocated funds to effectively target and surpass revenue objectives.

Grew an email list from zero to 3217 in two weeks.

Grew a Facebook group from zero to 51,300 members in 12 months.

Generated 860% sales growth within 12 months.

%

Sales growth in 5 months

%

Sales growth in 9 months

%

Sales growth in 12 months

Consistently delivering projects on time and budget, including under strict deadlines.

Sometimes projects are delayed and the cost more than what was budgeted. There are a few common reasons for this and it is my job to define parameters, expectations, and work diligently to minimize the likelihood of delays, project creep, and bloated budgets.

On the leading edge of market and trends

Ecommerce: Create Dedicated Pages for Seasonal Sales Events

SEO: Google is Replacing Titles on Search Results 

A lot of marketing is trial and error and finding creative ways to generate amazing results. I’m always learning and run a lot of experiments to help me stay on the leading edge and create unique and effective marketing experiences.

SEO: Below is an example of recent SEO results for a brand new website in seven months. Darkest green indicates first page results. COMP indicates the highest difficulty keywords that the industry leaders rank for at the top.

Tests + Experiments

1. Case Study: Viral Article on LinkedIn E-book

Result: Viral Article with 456,850 views, 224,002 reactions, 23,370 shares, 4575 comments

2. YouTube SEO: Soul + Sage Channel | Mindfulness for Modern Lives

Results:

In 6 months 10,000 views for the top video. (see top performing video below, my voice)
In 9 months 10,000+ views for the top three videos.
In 9 months 50,000+ total video views.

With no new uploads in 9 months.
All from the power of SEO.

72.9% of views come from YouTube search. Average watch time is over 60% of all the videos.

This is a current, on-going experiment.

Experience leading teams with heart, drive, and inspiration

I have led diverse teams of up to 25 members. My leadership style is flexible, however, I’m always upbeat, encouraging, inspiring, and direct.

Excellent interpersonal, verbal, and written communication skills

I have written tens of thousands of web pages, articles, and blog posts for broad categories and genres, and I have taught and trained numerous writers, and creatives.

Marketing: Social Blueprint

Passion for books and audio on personal transformation and spirituality

I’m on a journey of a lifetime to become a better person. I yearn for knowledge and seek wisdom and insights from those that have walked before me. To make a difference and to help others starts with me, from within. The more I grow the more I’m able to help others.

I’m a ferocious reader and listener of audio: books and podcasts. When I was a child I loved libraries and wanted to read every book written.

Skills

Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe In-design
Photography

HTML
CSS
WordPress
Shopify
Amazon

Website Design
Drawing
Illustration
Video Editing
Public Speaking

Courses + Certifications

MITx – Leading from the Emerging Future, 2019

Berkeley/EdX – Empathy and Emotional Intelligence at Work, 2021

LinkedIn – Communicating in the Language of Leadership, 2021

LinkedIn – Implementing Change Effectively, 2021

LinkedIn – Multipliers: How the Best Leaders Make Everybody Smarter, 2021

Certified Professional Coach, Fowler Coaching Academy

NLP Practitioner, American Union of NLP

Bachelor of Science, Biology, University of South Florida 

Hi, I’m Alie

The more I learn, the less I know. It’s a beautiful thing. I will never stop learning.

Strategic
Creative
Curious
Lifelong Learner
Innovative

Leader
Team Member
Guide
Teacher
Motivator

Kind
Considerate
Authentic
Direct
Loyal

Thinker
Action Taker
Connector
Communicator
Diplomat

VIA Institute
Signature Strengths

Strengths Finder
Signature Strengths

Pieces of a Puzzle