Guided By Data, Fueled by creativity
Creative & Strategic marketing professional with over 17 years of both hands-on and leadership experience with deep expertise and an impeccable track record of achieving business objectives.
Social Media marketing
Budget & reporting
Events & presentations
Experience + Results
✅ Over 17 years of both leadership and hands-on experience in digital marketing.
I have worked in-house, as a freelancer, and in an agency capacity with numerous clients, in a variety of industries regionally, nationally, and globally.
Here are a few of them:
Marketing Director: a member of an executive leadership team, SpillFix & Galuku pet products, 2 years (an Australian company).
Marketing Director: regional professional education provider in health and wellness, 10 years.
All of what you see with these three schools, from branding to SEO is done by me or by one of the staff I trained. Approximately 80% of the schools traffic and revenue come from SEO.
Marketing Director: Two real estate companies, 7 years.
✅ A solid track record of meeting and exceeding revenue goals
Created omni-channel marketing plan and increased revenue by $270,000 in 6 months.
Rebuilt marketing budget saving $250,000 in 3 months. Reallocated funds to effectively target and surpass revenue objectives.
Grew an email list from zero to 3217 in two weeks.
Grew a Facebook group from zero to 51,300 members in 12 months.
Generated 860% sales growth within 12 months.
Sales growth in 5 months
Sales growth in 9 months
Sales growth in 12 months
✅ Consistently delivering projects on time and budget, including under strict deadlines.
Sometimes projects are delayed and the cost more than what was budgeted. There are a few common reasons for this and it is my job to define parameters, expectations, and work diligently to minimize the likelihood of delays, project creep, and bloated budgets.
A lot of marketing is trial and error and finding creative ways to generate amazing results. I’m always learning and run a lot of experiments to help me stay on the leading edge and create unique and effective marketing experiences.
SEO: Below is an example of recent SEO results for a brand new website in seven months. Darkest green indicates first page results. COMP indicates the highest difficulty keywords that the industry leaders rank for at the top.
Tests + Experiments
1. Case Study: Viral Article on LinkedIn E-book
Result: Viral Article with 456,850 views, 224,002 reactions, 23,370 shares, 4575 comments
2. YouTube SEO: Soul + Sage Channel | Mindfulness for Modern Lives
In 6 months 10,000 views for the top video. (see top performing video below, my voice)
In 9 months 10,000+ views for the top three videos.
In 9 months 50,000+ total video views.
With no new uploads in 9 months.
All from the power of SEO.
72.9% of views come from YouTube search. Average watch time is over 60% of all the videos.
This is a current, on-going experiment.
✅ Experience leading teams with heart, drive, and inspiration
I have led diverse teams of up to 25 members. My leadership style is flexible, however, I’m always upbeat, encouraging, inspiring, and direct.
✅ Excellent interpersonal, verbal, and written communication skills
I have written tens of thousands of web pages, articles, and blog posts for broad categories and genres, and I have taught and trained numerous writers, and creatives.
Marketing: Social Blueprint
✅ Passion for books and audio on personal transformation and spirituality
I’m on a journey of a lifetime to become a better person. I yearn for knowledge and seek wisdom and insights from those that have walked before me. To make a difference and to help others starts with me, from within. The more I grow the more I’m able to help others.
I’m a ferocious reader and listener of audio: books and podcasts. When I was a child I loved libraries and wanted to read every book written.
Adobe Premiere Pro
Courses + Certifications
MITx – Leading from the Emerging Future, 2019
Berkeley/EdX – Empathy and Emotional Intelligence at Work, 2021
LinkedIn – Communicating in the Language of Leadership, 2021
LinkedIn – Implementing Change Effectively, 2021
LinkedIn – Multipliers: How the Best Leaders Make Everybody Smarter, 2021
Certified Professional Coach, Fowler Coaching Academy
NLP Practitioner, American Union of NLP
Bachelor of Science, Biology, University of South Florida
Hi, I’m Alie
The more I learn, the less I know. It’s a beautiful thing. I will never stop learning.
Pieces of a Puzzle